PROF. DR. SILKE N. FINKEN
Especially for banks
In the financial services industry, new technologies such as artificial intelligence, cloud computing and the proliferation of mobile access channels are providing banks with the opportunity to redefine their customer relationships and find new ways to offer tailored and value-adding services and advice to their customers.
However, the digital revolution combined with regulatory initiatives has also lowered the barriers to entry for new competitors such as fintechs and bigtechs into the financial services sector, giving them access to banks & customers, infrastructure and data. As a result, established banks are facing new, multi-layered competition and the emergence of cross-industry ecosystems. Google, Amazon and Instagram have become the benchmark for digital customer experiences. As embedded finance becomes more prevalent, optimizing the overall digital customer experience and defining their role in a world of ecosystems is becoming increasingly important for banks.
For internal events as well as association and professional conferences, I offer special keynotes on bank-specific topics such as embedded finance, customer focus as well as the role of banks in a world of ecosystems. For events with your customers, especially in the SME sector, my keynotes on the future orientation of strategies and business models are particularly suitable.
Special keynotes for banks
Embedded Finance and the relevance of the Customer Journey:
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Embedded Finance – the new normal?
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Customer Experience: Lessons learned from bigtechs
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The relevance of the Customer Journey
Customer Focus: Convenience and Experience
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Understanding customer needs and pain points
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Benchmark: Superior customer experiences
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Lessons Learned
„If you are not taking care of your customers,
your competitor will.“
– Bob Hooey